Now a well-established tradition, the Toy Market is one of QTU’s authentic activities, a unique format that places children at the center of the experience and invites them to interact, sell, buy and exchange their toys with one another, while encouraging an entrepreneurial spirit from an early age.
As a concept developed and implemented by QTU, the Toy Market has built a strong identity and has become one of the most beloved events for children across the country.
This year’s edition marked an important achievement in both interest and participation. With over 1,000 online applications from parents registering their children to take part, the Toy Market recorded the highest number of applications since its creation.
Over the course of two days, the activity welcomed a record number of participants, marking a twofold increase in participation compared to last year’s edition.
This result becomes even more significant considering the limited capacity and the restricted number of available spots.
At the heart of the Toy Market were the children themselves, who experienced the roles of seller and buyer in a practical and entertaining way. Through this experience, they were encouraged to communicate, negotiate, make decisions and better understand the value of their toys, while being naturally introduced to the first concepts of entrepreneurship.
In addition to the toy selling and buying area, the program was enriched with various entertaining activities and surprises for participants. Partners such as Bobowling, SPAR and Jumbo joined the atmosphere with games, coupons, gifts and moments of entertainment, making the experience even more complete for the children.
The success of this edition confirms the importance of the Toy Market as one of QTU’s most representative activities. With record interest, doubled participation and exceptional engagement from children and parents, QTU once again demonstrated its ability to create authentic, sustainable formats with a direct impact on the community, the overall experience and the connection visitors build with the shopping center.
The Toy Market remains a QTU success story, a tradition that grows year after year and continues to bring unique experiences, smiles and memorable moments for children.